The Minor of Marketing | Department of Marketing
The marketing minor will provide students with a general understanding of marketing theory and practice that would complement their major.
The Marketing minor will consist of MKTG 3310 Principles of Marketing and fifteen (15) hours of coursework to be taken from the list of coursework to be taken from the marketing courses given below. Note that students will have to complete MKTG 3310 – Principles of Marketing,* with a C or better, as a prerequisite for all marketing courses.
Marketing Minor Courses
NOTE: All requirements listed in the AU Bulletin will be followed.
Elective Courses Allowed to Count Toward the Minor:
MKTG 4050 Misplaced Marketing
MKTG 4320 Advertising
MKTG 4330 Retail Management
MKTG 4340 New Product Development
MKTG 4350 Services Marketing
MKTG 4360 Marketing Research
MKTG 4370 Sales Management
MKTG 4380 Marketing Channel Systems
MKTG 4390 Personal Selling
MKTG 4400 International Marketing
MKTG 4410 Consumer Behavior
MKTG 4500 Marketing on the Internet
MKTG 4600 Green Marketing
MKTG 4700 Real Estate Marketing
MKTG 4970 Special Topics in Marketing