What to Expect
Our Graduates Have Skills
Interpersonal, creative, and analytical skills
MKTG 4360: Marketing Research and Analytics, and MKTG 4980: Marketing Strategy, teach students important concepts and develop their communication, creative, and analytical skills.
In your freshman and sophomore years, you’ll concentrate on courses drawn from the
University’s core curriculum. You’ll hone your writing and critical thinking skills
and get introduced to some business basics: analytics, economics and accounting.
Don’t hesitate to stop by the Office of Professional and Career Development. Even
if you’re sure of your major and the kind of work you’d like after graduation, the
career coaches can help you with an internship and job interviews.
Your junior year will start with the principles courses. By the second semester you’ll
have the opportunity to choose from several electives and begin to focus on those
areas of marketing that interest you the most. By year’s end you’ll be ready to look
for an internship to further develop and explore those interests.
You’ll have marketing research, strategy in your senior year, as well as a capstone course in strategic management; and if your grades are good, you may even have the option to pursue independent study and an “honors” thesis.