Marketing News & Research
Jordan Lee, a senior in the Harbert College of Business, uses marketing skills on the professional fishing tour.
The War Eagle Flying Team took second overall and first place in flying events at the NIFA SAFECON Region IX Competition Oct. 29-Nov. 2 at the Auburn University Regional Airport, earning the program a trip to the national competition May 12-17 in Columbus, Ohio.
How does a job candidate make a strong impression to a potential employer? Sharon Byers, Senior Vice President for Sports and Entertainment Marketing for Coca-Cola North America, shared insight Monday with members of the Auburn University Marketing Association.
Jeremy Wolter comes to the Raymond J. Harbert College of Business Marketing Department with a strong reputation for research, a desire to promote students’ career aspirations, and four boys ages three weeks to 5 years old.
Construction executive gives career advice to AU Marketing classes.
Auburn marketing professor Danny Butler will work in Croatia and Serbia this summer, earning a prestigious Fulbright Specialists Program.
National advertisers are putting too much faith in younger audiences. That's what Dr. Herbert Jack Rotfeld Auburn University Alumni Professor of marketing, told The New York Times online for an article that appeared March 7.
Tara Jones used marketing skills learned in the College of Business, and a little ingenuity, to win the crown of 2013 Miss Auburn.
Dr. Avery Abernethy, Professor and Chair of Auburn University’s Marketing Department recentl worked as a judge for the prestigious 2013 David Ogilvy Awards.
Danny Butler, associate professor of marketing, was elected to the Board of Governors for the Society for Marketing Advances (SMA), an international academic society. He recently presented the refereed paper, "The Current State of Marketing Education - 2011" and a refereed ethics case, "Roger McPhearson - The Ethics of Complying with Requests" at the SMA Annual Conference in Memphis, TN.
Astrid Keel (along with co-author Rajan Nataraajan) had the paper “Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding” accepted for publication in Psychology & Marketing.
Herbert Jack Rotfeld, Professor of Marketing, has been awarded an Alumni Professorship for five years, beginning with the 2012-2013 academic year.