McLain Family Professorship
|dept:||Department of Marketing|
|office:||240 Lowder Hall|
At Auburn since 2017
Dr. Christopher D. Hopkins, (Ph.D. Mississippi State University), is the McLain Family Professor at Auburn University. He joined the Department of Marketing in 2017 after spending 16 years at Clemson University. His research interests include issues in health care marketing as well as issues in model development and research methodologies. To date Dr. Hopkins has published over 90 articles in both refereed journals and conference proceedings. His research has appeared in such outlets as the Journal of Advertising, Journal of Public Policy and Marketing, Journal of Business Research, Psychology and Marketing, Journal of Business Ethics and the Journal of Personal Selling and Sales Management among others. Hopkins has received numerous awards for his research including 14 best in track awards, 5 best in conference awards, the 2006 outstanding paper published in the Journal of Consumer Marketing, the Sage Outstanding Article of the Year (2012), published in the Journal of Marketing Education and the Best Article (2013), in Marketing Education Review. While at Clemson he was also named the College of Business “Outstanding Emerging Scholar,” was three times named “MBA Professor of the Year,” and was voted “Best Professor on Campus” in 2006 by the student body of Clemson University. His teaching interests include Marketing Research, Marketing Strategy and Retail Management. He currently serves on five editorial review boards and is a past President of the Society for Marketing Advances. Dr. Hopkins also has six years of experience in the banking and financial services industries.