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David Hanning

David  Hanning


position: Instructor
dept: Department of Marketing
phone: (334) 844-2414
e-mail: dmh0021@auburn.edu
office: 257 Lowder Hall
c.v.: click here

At Auburn since 2013


EDUCATION:

  • Master, Manufacturing Systems Engineering
    Auburn University – 1992
  • Bachelor, Mechanical Engineering
    Auburn University - 1985

PROFESSIONAL – TEACHING

Hanning returned to The Plains in 2013 to develop and teach a special topics course, “Marketing and New Product Development”, as he was winding down a lengthy career in the durable goods market.  “Business to Business Marketing”, with a heavy emphasis on B2B Professional Sales, was developed and initially taught by Hanning in 2015.  Both “Marketing and New Product Development” and “Business to Business Marketing” courses were accepted as directed electives for the marketing department, MKTG 4340 and MKTG 4430, respectively.  David has also successfully taught “Principles of Marketing” and “Sales Management” in support of department instructional needs.  He has focused his efforts on presenting best-in-class marketing concepts while also passing along new product development and general marketing management knowledge to the next generation of business leaders from Auburn University’s Harbert College of Business.

 

PROFESSIONAL – PRACTIONER

Hanning’s career spans more than 3 decades in 3 key business functions:  Manufacturing Engineering (4yrs); Research and Development (7yrs); and Marketing Management (21 years).  The move from engineering to marketing in 1994 led to middle and senior management roles in Product Management, Market Management, and Business Management.  David wrapped up his career with his most significant role as Director of North American New Product Development for Rheem Manufacturing Company’s Water Heating Division.  Functional management responsibility included Product Marketing, Marketing Management, Marketing Communications, Research & Development, Engineering Services and all Laboratories.  Hanning’s team delivered ~$150M in new and improved products in a 4-1/2 year period contributing to increased top line revenues, earnings and market share as well as improving  Rheem’s competitive position in all markets served.

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