|dept:||Department of Marketing|
|office:||241 Lowder Hall|
At Auburn since 2014
- M.B.A., The University of Alabama at Birmingham, 1996
- B.S., Jacksonville State University, 1995
Emory Serviss is a Vice President and Retail Product Manager for Cadence Bank a $8.3 billion regional bank headquartered in Birmingham, Alabama. Cadence operates 80 locations across Alabama, Florida, Mississippi, Tennessee, and Texas. He is responsible for developing strategy, setting direction, and managing all consumer desktop, mobile, and text banking products.
Serviss is a highly accomplished digital strategist and marketing professional with over fifteen years of experience in a variety of industries. He has previously served as the Digital Marketing Director at Copperwing Design, a creative consultancy located in Montgomery, Alabama, as the Web Marketing Manager for Birmingham’s PRADCO Outdoor Brands (a division of EBSCO Industries) and for several years as the eCommerce Marketing Manager for SouthTrust Bank.
An experienced market researcher, Serviss has extensive expertise in strategic planning, marketing plan development and implementation, and campaign analysis and tracking. He strives to combine primary and secondary research data, technology, and user experience to develop interactive marketing strategies that create engaging online and social experiences resulting in increased business revenue and optimum profitability.
Serviss is a regular speaker at interactive events on topics such as SEO and Social Media. He earned his MBA at the University of Alabama at Birmingham, as well as a bachelors degree in marketing and management (double major) from Jacksonville State University.