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Pei Xu

Pei  Xu


position: Assistant Professor
dept: Department of Systems and Technology
phone: (334) 844-6513
e-mail: pei.xu@auburn.edu
office: 420 Lowder Business Building

At Auburn since 2014


  • 2014 - Ph.D., University of Kentucky. Major: Business Administration. Decision Science & Information Systems. Supervisor: Dr. De Liu

Pei Xu is an Assistant professor in the area of Business Analytics. Her research focus is on understanding emerging phenomena relating to online platforms and social outcomes, in areas including social media for business, crowdsourcing, healthcare and shadow banking. In her research, a variety of computer technology and quantitative methods are leveraged to collect data and discover insights from the dataset. Her work has been published in journals including Decision Support Systems and Journal of Financial Economic Policy. 
She teaches two Business Analytics major courses: BUAL3600-Business Analytics II and BUAL5610&BUAL6610/6616-Predictive Modeling II.

Selected Journal Publications and Working Papers

- Online Consumer Reviews & Consumer Attitudes
  1. “Will Video be the Next Generation of e-Commerce Product Reviews? Presentation Format and the Role of Product Type”, with Liang Chen, Radhika Santhanam. Decision Support Systems, Volume 73, May 2015, Pages 85-96
  2. "Employee Attitude Levels and Trajectories on Customer Attitudes", with Jeremy Wolter, Dora Bock, Jeremy Mackey, Jeffery Smith. (under review)
- Social Media and Social Commerce
  1. "Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products". with De Liu (under review, SSRN)
  2. "The Impact of Online Incivility on Perceptions of Justice". with Todd Bacile, Alexis Allen, Jeremy Wolter. (under review)

- Crowdsourcing Contests 

  1. "Experts versus the Crowds: A Comparison of Selection Mechanisms in Crowdsourcing Contests". with Liang Chen and De Liu. (under review, SSRN)

- Finance& Shadow Banking

  1.  “China’s Shadow Banking Sector: Beneficial or Harmful to Economic Growth?” with James Barth, Tong Li, Wen Shi. Journal of Financial Economic Policy, Volume 7, Dec 2015, Pages 421-445




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