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Pei Xu

Pei  Xu

position: Assistant Professor
dept: Department of Systems and Technology
phone: (334) 844-6513
office: 420 Lowder Business Building

At Auburn since 2014

  • 2014 - Ph.D., University of Kentucky. Major: Business Administration. Decision Science & Information Systems. Supervisor: Dr. De Liu

Pei Xu is an Assistant professor in the area of Business Analytics. Her research focus is on understanding the economic and social impact of emerging information technology, in areas including social media for e-commerce and healthcare, crowdsourcing and user-generated content, and FinTech. In her research, a variety of quantitative approaches (e.g., econometrics, statistics, machine learning) are leveraged to discover insights from corporate datasets. Her work has been published in journals including Decision Support Systems, Information & Management, Journal of Interactive Marketing and Journal of Financial Economic Policy. 
She teaches one of the Business Analytics major courses, Predictive Modeling II. The course aims to go beyond the traditional regression method and to provide an overview of those modern predictive methods, such as Neural Network and Deep Learning, Random Forest, Boosting and Bagging. These models are covered in the context of marketing, finance, and other essential business decisions.

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