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Pei Xu

Pei  Xu


position: Assistant Professor
dept: Department of Systems and Technology
phone: (334) 844-6513
e-mail: pzx0002@auburn.edu
office: 420 Lowder Business Building

At Auburn since 2014


  • 2014 - Ph.D., University of Kentucky. Major: Business Administration. Decision Science & Information Systems. Supervisor: Dr. De Liu

Pei Xu is an Assistant professor in the area of Business Analytics. Her research focus is on understanding the economic value and social impact of emerging information technology, in areas including social media and social commerce, crowdsourcing, healthcare and shadow banking. In her research, a variety of quantitative approaches (e.g., econometrics, machine learning) are leveraged to collect data and discover insights from corporate datasets. Her work has been published in journals including Decision Support Systems, Information & Management, Journal of Interactive Marketing and Journal of Financial Economic Policy. 
She teaches two Business Analytics major courses: BUAL3600-Business Analytics II and BUAL5610/BUAL6610/6616-Predictive Modeling II.




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