Justin Lambert '07
Founder, Owner & CEO
|award:||Young Entrepreneur of the Year|
|company:||The Mint Julep Boutique|
Lambert has established The Mint Julep Boutique as one of the nation’s leading online women’s fashion retailers. Since establishing the Auburn-based company in 2012, he has driven triple-digit growth each year, making the boutique the fastest-growing online women’s retailer in the nation.
As CEO, he leads a team of 90 serving customer service, order fulfillment, marketing, strategy, social media, purchasing, and logistics roles. He built the organization’s infrastructure from scratch, growing each department based on company needs, resources, and opportunities.
The company has gained more than 2.6 million Facebook followers, 200,000 Instagram followers, more than 71,000 Pinterest followers and more than 22,000 Twitter followers.
Lambert leveraged email and social media marketing to create buy-in and interest from consumers, instituting regular communication to and from customers. He has overseen fulfillment of thousands of orders each year, shipping to all 50 states and 99.9 percent on-time delivery.