O.C. Ferrell – Center Director
Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has served on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University.
Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President of the Academy of Marketing Science. He was formerly Vice-President of Publications for the Academy of Marketing Science and was Past President of the Academic Council of the American Marketing Association. He serves on the advisory board for Savant Learning. Dr. Ferrell also serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Additional recognition includes being the first recipient of the Marketing Education Innovation Award for the Marketing Management Association, Lifetime Achievement Award from the Macromarketing Society and special award for service to doctoral students from the Southeast Doctoral Consortium. He has chaired 13 dissertations with his former students currently serving as Deans, Associate Provost, CIBER Directors, journal editors, among others. Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases (13th edition), Marketing (19th edition), Marketing Strategy (6th edition), Business and Society (5th edition) Management (4th edition) and Introduction to Business (13th edition). He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of over 6000. Dr. Ferrell has served as an expert witness is some high profile ethics, legal and marketing cases.
Linda Ferrell – Faculty Associate
Dr. Linda Ferrell is Professor and Chair of the Marketing Department in the Harbert College of Business. She served on the faculty at Belmont University, University of New Mexico, University of Wyoming, University of Northern Colorado, Colorado State University, and University of Tampa. She co-managed a $2.5 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. She was also jointly responsible for securing over $5 million for the first Bill Daniels Distinguished Professor, Chair in Business Ethics at the University of Wyoming.
Dr. Ferrell earned a Ph.D. from the University of Memphis. She holds an M.B.A. and a B.S. in Fashion Merchandising from Illinois State University. Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including Business Ethics: Ethical Decision Making and Cases (13th edition), Business and Society (5th edition), Management (4th), and Introduction to Business (12th edition). Professionally, Dr. Ferrell served as an account executive in advertising with McDonalds and Pizza Huts advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year for the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech, Inc. a NASDAQ listed, health and wellness company. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.
Shelby Wyatt – Center Coordinator
Originally from Chicago, Ms. Wyatt found her home at Auburn in 2014 where she graduated Summa Cum Laude in three years. With her undergraduate degree in Marketing, she is currently pursuing a dual degree with an MBA and Master of Science in Finance (MSF) here at Auburn and is on track to have it conferred by Spring of 2019. Her exposure to a wide variety of industries both at home and abroad has given her a passion for Professional Ethics and Organizational Behavior, and she is excited to bring her experience back to campus while serving as a founding member and President of the Student Center for Public Trust.
Mark Zekoff – Program Coordinator
Mark Zekoff graduated from Auburn University in 2012 with a degree in Business Administration. As a consultant based out of Atlanta, he has trained clients in over 80 cities across three countries, spending more than 1000 hours with executives and employees of all backgrounds. Returning to Auburn to complete both his MBA and his Masters in Industrial Systems Engineering, Mr. Zekoff is excited to bring his unique perspective and first-hand experience to the SCPT as one of its founding members and officers.
Colby Lakas – Faculty Associate
Mrs. Lakas serves the School of Accountancy campus undergraduates in their recruiting and professional development activities. As the Beta Alpha Psi and Financial Leadership Society faculty advisor, she also coordinates employer relations and the bi-annual Meet the Firms accounting career fair. She is the instructor of record for the ACCT 3810 Professional Development in Accountancy and ACCT 4920 Accounting Internship courses. Prior to joining academia, Mrs. Lakas worked for seven years in Big 4 public accounting. During her tenure at Deloitte in Atlanta, Ga., she worked as an auditor, campus recruiter, and regional campus recruiting manager. She is a licensed CPA in the states of Georgia and Alabama.
Dianne Kroncke –Teaching Resource Coordinator
Dianne Kroncke is assisting in developing, editing and coordinating teaching resources for professors. Resources include cases, debate exercises and role play activities. She is a long-time Auburn University employee with most of her career spent in the Harbert College of Business. In that time, she has served a range of responsibilities including Assistant to the Dean and the founder and editor of The Shareholder Magazine, a Harbert College of Business publication. Prior to joining the Center, Dianne worked with the Auburn Technical Assistance Center on various research projects. She also worked with the Aviation Management program, where she helped secure close to $1 million in federal contracts. She coordinated both the Lowder Distinguished Speaker Series and the Aviation Management Distinguished Speakers Program.
Updated: August 31, 2017