Concentrations in Marketing
A marketing degree prepares students for many different career paths. While concentrating on specific course areas is not required to complete the requirements for a marketing major or minor, the department faculty suggests combinations of elective courses to maximize students' educational preparation for specific careers.
The marketing faculty developed three concentration options to guide students in selecting electives to prepare for specific careers. The concentration options are: Marketing Management, Professional Sales & Sales Management, and Retail Management. Explore these concentrations more by clicking the options below.
A career in marketing management readies graduates to handle the functional decision-making of marketing enterprises, such as product development, advertising, sales, marketing research and data analytics, as well as other strategic marketing decisions.
Marketing Management is a track that synthesizes all aspects of the marketing business into one, making career opportunities diverse, profitable, and plentiful in the future. Sample courses include Marketing on the Internet, Advertising, Sports and Entertainment Marketing, Personal Selling and Consumer Behavior.
Students enrolled in the Marketing Management track can go on to become a top executives and leaders in the organization as they have the inherent strategic understanding of consumers wants and needs and have identified how to solve those wants and needs. Marketing is critical to the success of a business, companies actively seek out skilled marketing professionals in a broad array of for profit and non-profit organizations.
Many times a gateway to upper-management positions, a career in sales allows you to connect and create valuable partnerships between strategic partners. Business to business selling, the most common sales careers for Marketing majors can generate significant personal reward, as well as financial.
The Professional Selling & Sales Management track focuses on garnering as much real-world experience as possible, with relevant paid sales internships fulfilling course credit. This track’s curriculum offers a diverse array of classes: Personal Selling, Sales Management, Business to Business Marketing, New Product Development, and Services Marketing.
Students enrolled in the Professional Sales minor can expect engaging curriculum that focuses on real-world, hands-on application. The track develops students’ comprehensions of the different underpinnings of field sales, covering the nuances between selling to industrial and retail markets. A Professional Selling & Sales Management concentration is equipped to create some of the most competitive graduates in the country for high profile careers and success.
The largest industry in the U.S., retailing deals with selling goods or services directly to the consumers. Retailing is undergoing tremendous changes today at a result of the ‘Amazon Effect.’ Perhaps no aspect of marketing is changing more rapidly than retailing.
The Retail track delves into the specific details and nuances of retailing, taking students through the retail process step-by-step, from startup to staffing to services to even sourcing product. A strong background in retailing can open doors to prospective careers—from beginning your own enterprise to working with titans of the industry such as Amazon, Google or Apple.
Students enrolled in the Retail track will explore multiple facets of the marketing process, such as retailing, sales management, services marketing, and marketing on the internet.