Old Row Apartments Marketing Internship

Hackberry Lane is reimagining student housing with today’s college student in mind, and we’re looking for a motivated Auburn University student to join our Internship Program. As our Marketing intern, you’ll own the social media presence of Old Row Auburn (@oldrow.auburn), and plan events that bring its residents together. Working with on-site management, you’ll build the property brand, highlight the property and its features, and create a real sense of community. With direct mentorship and meaningful responsibilities from day one, this is an opportunity to develop skills at the intersection of real estate, marketing, and community building. 

INTERN JOB RESPONSIBILITIES 

Social Media Marketing 
• Plan, create, post, and track engaging, on-trend content for Instagram, TikTok, and Facebook.
• Produce 2–3 high-quality posts per week for Instagram and Facebook, and 1–2 per week for TikTok.
• Manage a marketing budget, with Hackberry Lane oversight and approval, to maximize engagement and reach.
• Propose new strategies to strengthen brand presence and support leasing goals, tailored to campus culture.
• Build partnerships with on-campus voices such as micro-influencers and student athletes, and serve as the main point of contact for local businesses and organizations.
• Participate in weekly check-ins with Hackberry Lane on social media performance and campaign results.

Event Planning 
• Plan and run resident events with on-site management to build community.
• Represent the property at housing fairs, campus events, and other outreach efforts.
• Act as liaison with student organizations such as Greek life and athletic groups to co-host or promote events.
• Coordinate event partnerships and sponsorships with local Auburn businesses.
• Promote events across the property’s social channels and capture content at each event.

Hours and Dates: Interns will be expected to work approximately 7–9 hours per week throughout the Fall 2026 and Spring 2027 academic semesters. 
Location: Remote, with in-person elements including resident events and campus outreach. 
Reports To: Caitlin O'Connor, Marketing Analyst and Katie Barnett, Asset Management 
Education Experience: Be a currently enrolled undergraduate student at Auburn University. 

INTERN QUALIFICATIONS / RELEVANT SKILLS 
• Strong understanding of social media trends and platform algorithms.
• Skilled in content creation, editing, photography, and videography.
• Organized and detail-oriented, with an interest in event planning.
• Creative, outgoing, self-directed, and comfortable working remotely.
• Involved on campus, with connections to student organizations.