Department of Marketing

Our Department of Marketing is all about understanding what consumers need and want—and how to deliver it. Our professors believe in combining foundational knowledge, hands-on research, and real-world experience so that you'll become a savvy, in-demand marketer.

Undergraduate Programs

Marketing Major

Sharpen your interpersonal, creative, and analytical skills to make strategic business decisions about products, prices, advertising, retailing, and public relations.

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Marketing Minor

With a marketing minor, you’ll learn the foundations of marketing theory and practice. Because this minor is made up entirely of electives, you have the opportunity to explore your particular interests in the field, deepening your knowledge in areas that excite you the most.

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Professional Sales Minor

The undergraduate minor in Professional Sales is designed to provide advanced education for students planning to obtain professional sales positions. The curriculum focuses on the core selling concepts associated with both business-to-business and business-to-consumer market exchanges.

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