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Our faculty produce high-quality research published in the best journals.Faculty ResearchFaculty ResearchOnline shoppers picking up in store react to product substitutions based on type of itemFaculty ResearchFaculty ResearchVolume and tone of media reports affect automotive company recall decisionsFaculty Research Faculty Research Marketing's seat at the product development table
Immerse yourself in an international business culture, participate in business competitions, and develop lasting business relationships by joining a club or organization. At the Harbert College of Business you’ll engage in high-impact experiential learning opportunities in and out of the classroom!