Graduate Certificate in Marketing

Firms cannot exist without customers and sales

The Graduate Marketing Certificate equips students with a strong foundation in understanding customer needs and preferences, creating offerings that deliver value, and effectively communicating that value to target audiences. As organizations increasingly rely on sophisticated marketing and digital strategies to address rapidly changing customer expectations, this program provides essential skills to navigate and succeed in this evolving landscape. The U.S. Bureau of Labor Statistics projects above‑average growth in both marketing management and digital marketing careers, underscoring the strong demand for these competencies. Marketing skills are highly transferable and applicable across virtually every industry—including apparel, healthcare, financial services, manufacturing, and non‑profit organizations—making them valuable in a wide range of professional roles.

Why a Graduate Certificate in Marketing?

The Graduate Certificate in Marketing will help you:

Develop expertise in core digital marketing concepts and strategies—including search engine optimization (SEO), website analytics, pay-per-click (PPC) advertising, and social media marketing—and learn how these channels attract, convert, and retain customers.
Understand how leading firms, from hospitality and healthcare to tech and consulting, design and manage service experiences to build customer loyalty, recover from service failures, and drive long-term profitability.
Uncover why consumers behave as they do, and turn rigorous, data-driven customer insights into evidence-based marketing strategies.

Certificate Details

Admissions

Requirements
You must hold a bachelor's degree from an accredited university or college. Although, a four-year equivalent collegiate educational program is required, the Graduate School will determine whether non-traditional programs are acceptable. Appropriate work experience is desired but not required.

Current Auburn University graduate students are also eligible to apply.

How to Apply
Start your application on the Graduate School Online Application. The following materials should be uploaded with your application:

- Professional resume
- Unofficial transcripts from every institution attended (official transcripts will be required for students accepted into the program)
- GMAT/GRE scores are not required.

Deadlines
International applicants should submit all required materials at least 90 days before the first day of class of the semester in which the student wishes to begin graduate study. Domestic students should submit all materials at least 45 days before the first class day. However, most academic units make admission decisions several months in advance. Thus, applicants should check with the department to which they seek admission to determine when materials should be submitted. Contact April Hurley at ash0008@auburn.edu for more information about deadlines.

For more frequently asked questions about the application process, please visit the Graduate School website.
Curriculum
The program requires completion of BUSI 7210 Strategic Marketing Management, and

Any 3 of the following:
- BUSI 7250 International Business Operations
- MKTG 6350 Services Marketing
- MKTG 6500 Digital Marketing
- MKTG 6380 Customer Insights and Marketing Solutions
Tuition

This certificate is a 12 credit hour program. Tuition for online students is $1,000 per credit hour (regardless of residency).

*Tuition is reviewed annually and subject to adjustment.

Due to federal guidelines and regulations, Graduate Certificate programs do not qualify for financial aid.

Apply for a Graduate Certificate in Marketing

Begin your application today and designate your interest in the Graduate Certificate in Marketing online program.

You may apply to enter the program at the beginning of any semester (fall, spring, or summer).

Apply

Have Questions?

Schedule an appointment with an admissions advisor.

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