Marketing Major Curriculum

As a Marketing major at Auburn University's Harbert College of Business, you'll build skills in consumer behavior, marketing research, strategy, digital marketing and other areas that help organizations understand and connect with their customers. The curriculum combines Auburn's core business requirements with upper-level Marketing coursework and electives that allow you to explore areas aligned with your career goals.

Explore the required courses and curriculum for the undergraduate Marketing major below.

 

This curriculum list is embedded from AU Bulletin

Auburn's bulletin provides a listing of academic programs, degree requirements and details about policies.

View PDF curriculum models