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        Explore Consumer Insights with a Marketing Minor

        Enhance your degree with Auburn’s 15-hour Marketing minor. Dive into electives like digital marketing, consumer behavior, and sales management to gain practical skills and stand out in any business career.

        With a marketing minor, you’ll learn the foundations of marketing theory and practice. Because this minor is made up entirely of electives, you have the opportunity to explore your particular interests in the field, deepening your knowledge in areas that excite you the most. See the options available to you through the course list below.

        Requirements

        Prerequisites

        You must meet all prerequisites for the electives you choose. Prerequisites will not be waived. Visit the AU Bulletin to see course descriptions and their respective prerequisites (abbreviated as “Pr”).

        Before starting your 15-hour Marketing minor, you must first earn a ‘C’ or better in MKTG 3310, MKTG 3317 (Honors students only), or MKTG 3810 (Non-business majors only).  Junior standing is required to take MKTG 3310, MKTG 3317, or MKTG 3810.   MKTG 3810 is recommended for non-business students who are pursuing the Marketing minor. 

        Elective Courses (Choose Five)

        Total Hours: 15 (must earn a minimum overall minor GPA of 2.0)