Explore Consumer Insights with a Marketing Minor

With a marketing minor, you’ll learn the foundations of marketing theory and practice. Because this minor is made up entirely of electives, you have the opportunity to explore your particular interests in the field, deepening your knowledge in areas that excite you the most. See the options available to you through the course list below.

Requirements

Prerequisites

You must meet all prerequisites for the electives you choose. Prerequisites will not be waived. Visit the AU Bulletin to see course descriptions and their respective prerequisites (abbreviated as “Pr”).

Before starting your 15-hour Marketing minor, you must first earn a ‘C’ or better in MKTG 3310, MKTG 3317 (Honors students only), or MKTG 3810 (Non-business majors only).  Junior standing is required to take MKTG 3310, MKTG 3317, or MKTG 3810.   MKTG 3810 is recommended for non-business students who are pursuing the Marketing minor. 

Elective Courses (Choose Five)

• MKTG 4310: Sports and Entertainment Marketing
• MKTG 4330: Retail Management
• MKTG 4340: New Product Development
• MKTG 4350 or 5350: Services Marketing 
• MKTG 4360 or 5360: Marketing Research and Analytics 
• MKTG 4370 or 5370: Sales Management
• MKTG 4390: Personal Selling
• MKTG 4400: International Marketing
• MKTG 4410: Consumer Behavior
• MKTG 4420: Advanced Personal Selling
• MKTG 4430: Business to Business Marketing
• MKTG 4440: Marketing Ethics and CSR
• MKTG 4450: Customer Relationship Management 
• MKTG 4460: Advertising Strategy
• MKTG 4470: Pharmaceutical Marketing
• MKTG 4480: Pricing Strategy
• MKTG 4490: Negotiating and Conflict Resolution
• MKTG 4900: Directed Studies (departmental approval required)  
• MKTG 4970: Special Topics in Marketing
• MKTG 5500: Digital Marketing  (Honors College students may choose MKTG 5507)
• BUSI 3250: International Business 

Total Hours: 15 (must earn a minimum overall minor GPA of 2.0)