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        Faculty & Staff Directory

        Linda Ferrell

        Globe Life Professor of MarketingDepartment of Marketing


        Professional Activities

        Linda Ferrell is the Globe Life Professor of Marketing. She served on the faculty at Belmont University, University of New Mexico, University of Wyoming, University of Northern Colorado, Colorado State University, and University of Tampa. She co-managed two, $1.25 million grant for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico with her husband, O.C. Ferrell. She was also jointly responsible for securing over $5 million for the first Bill Daniels Distinguished Professor Chair of Business Ethics at the University of Wyoming.

        Ferrell earned a doctorate from the University of Memphis. She holds an MBA and a bachelor's in fashion merchandising from Illinois State University.  Her research interests include marketing ethics, ethics training and effectiveness, the legalization of business ethics as well as corporate social responsibility and sustainability.

        She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co-authored numerous books including Business Ethics: Ethical Decision Making and Cases (12th edition), Business and Society (4th edition), Management (3rd), and Introduction to Business (12th edition).

        Professionally, Ferrell served as an account executive in advertising with McDonald's and Pizza Hut's advertising agencies in Houston, Indianapolis, and Philadelphia. She was recently honored as the Innovative Marketer of the Year for the Marketing Management Association. Ferrell is on the board of directors of Mannatech, Inc., a NASDAQ-listed health and wellness company. She serves on the Board of the National Association of State Boards of Accountancy-Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate past president of the Academy of Marketing Science and past president of the Marketing Management Association. Ferrell also serves as an expert witness in ethics and legal disputes.

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