The Business Analytics Program at Auburn University’s Harbert College of Business hosts the annual University wide Business Analytics Case Competition since 2022.  This case competition provides an opportunity for undergraduate students to showcase and sharpen their analytical skills and solve a real-world business problem.

The Task

Teams are formed with 2 to 4 undergraduate students from any major across the campus.

In the first round, teams are asked to analyze the client’s business problem, identify insights and formulate their results and recommendations. Teams submit a short executive summary report explaining their approach, analysis and insights. 

Six teams will be selected by faculty judges to enter the second round, in which teams polish their submissions to the first round and present their work to compete for the final prizes. A panel of corporate judges evaluate team submissions and presentations on their quality of solution, methodology/modeling and quality of presentation delivery.

[Sample Case Questions]

To assist our leadership team in determining areas of opportunity and where to focus, your objective is to analyze the provided customer service & sales datasets to glean a set of insights and recommendations that can be passed along for consideration. As your teams begin to analyze this data, keep in mind the following questions:

What relationship do the various customer service metrics have on the overall sales
volume? Based on your statistical results, what recommendations could you provide to enhance the customer service experience?

TEAM PRIZES

1st Place: $3,600
2nd Place: $2,400
3rd Place: $1,800

Honorable Mentions: 3 Teams will be awarded $600 each

Outstanding Submissions: 2 Teams will be awarded $200 each

2025 TIMELINE

September 11, 2025 (Thursday)	Registration Deadline (Teams Register Here)
September 15, 2025 (Monday)	Contestants Receive Case Problem and Data
October 24, 2025 (Friday)	Case Analysis Initial Round Submission Deadline
October 31, 2025 (Friday)	Top Teams Notified and Advance to Final Round
November 13, 2025 (Thursday)	Final Round Presentation and Ceremony

ITINERARY

LOCATION: HORTON HARDGRAVE HALL - 425 W MAGNOLIA AVENUE, AUBURN, AL

11:00 AM - 11: 45 AM	Lunch (Invitation Only)
11:50 AM - 3:00 PM	Team Presentations
3:20 PM - 3:45 PM	Awards Ceremony

The Teams 

The competition is limited to undergraduate students from Auburn University. Teams should be comprised of two to four students currently enrolled in undergraduate level programs from any discipline.

When registering your team, each team member needs to fill out the registration form separately. There will be a place for you to type in your team name in the individual registration form. Register by clicking here.

Skill Requirements

• Problem Solving
• Data Understanding
• Data Modeling

Corporate Sponsor

Regions Financial Corporation has been supporting the Business Analytics program at Auburn University for many years. The company provides retail banking and commercial banking, trust, stockbrokerage, and mortgage services. It is headquartered in the Regions Center in Birmingham, Alabama.

More about Regions Bank

Case Sponsor

A special thanks to The Home Depot for providing the case materials. The Home Depot is an American multinational home improvement retail corporation that sells tools, construction products, appliances, and services. The Home Depot is the largest home improvement retailer in the United States.

More about The Home Depot

Special Thanks

We are grateful for all of the generous donations to the Tiger Giving Day which helped kickstart the case competition in Fall of 2022.

 

Past Winners

Contact Us for More Information

Feel free to email one of our team members below if you have any questions about the competition.