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        Featured: MBA, Online Programs, Rankings

        Auburn Online MBA rises to No. 7 in Poets & Quants national rankings

        January 5, 2026 By Gregg Bass

        Featured: Faculty, Marketing

        Remembering Herb Rotfeld: Harbert emeritus professor, advertising scholar

        December 11, 2025 By Laura Schmitt

        Featured: Faculty, Marketing

        The ever-changing retail shopping landscape

        December 8, 2025 By Derek Herscovici

        Featured: MBA, Marketing

        MBA graduate spread 'cheer' during his time on the Plains

        December 4, 2025 By Kelley Young

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        Engaging industry with world-class scholarship

        Do you need to consult an expert? Maybe we can help! We have centers and world-class scholars who may be able to assist you with your questions or help develop solutions to your problems.

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        Harbert Magazine Issue: Spring 2025

        STRATEGY & EXECUTION

        Crafting and executing an effective strategy is one of the most important tasks a business leader can undertake. And that task is neither quick, nor easy.