Holland Homes Social Media & Content Creator

Holland Homes is hiring a Social Media & Content Creator in Auburn, Alabama! 

Social Media Management

• Own the day-to-day management of Holland Homes' social media platforms.
• Develop and maintain a rolling content calendar aligned with company initiatives, community launches, events, and marketing campaigns.
• Schedule and publish content across all social media channels.
• Monitor engagement and help foster meaningful connections with our online audience.
• Track performance and identify opportunities to increase engagement, reach, and brand awareness.
• Stay current on social media trends, platform updates, and best practices.

 

Content Planning & Strategy

• Proactively identify upcoming content opportunities across the company.
• Brainstorm fresh content ideas that support sales and brand awareness.
• Build and maintain a library of evergreen content for future campaigns.
• Ensure a balanced mix of educational, lifestyle, community, promotional, and behind-the-scenes content.

 

Content Creation

• Capture high-quality photography and video using both professional camera equipment and mobile devices.
• Film, edit, and produce engaging Reels, Stories, TikToks, and other short-form social media content.
• Create behind-the-scenes, lifestyle, employee, homeowner, and community-focused content.
• Repurpose content into multiple formats across different social platforms.
  Maintain a consistent visual style that reflects the Holland Homes brand.

Photography & Asset Management

• Photograph homes, communities, company events and the team for social needs.
• Edit photos and videos using Adobe Creative Suite and other creative tools.
  Organize and maintain an extensive library of marketing photography and video assets for future use.

 

Graphic Design Support

• Assist the Graphic Design Coordinator with smaller design projects.
• Help create social graphics, marketing collateral, signage, and promotional materials as needed.

 

Event Coverage

• Capture photo and video content at company events, grand openings, homeowner events, and community activities.
• Occasionally work evenings or weekends to provide content coverage for scheduled events.
• Quickly edit and deliver content following events to maximize engagement.

 

Collaboration

• Work closely with our Marketing Coordinator to execute marketing campaigns and content strategies.
• Regularly visit Holland Homes communities to ensure fresh, relevant content is consistently being captured.

 

What We're Looking For

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field preferred.
• 1–3 years of experience in social media management, content creation, or digital marketing.
• Strong photography and videography skills using both cameras and smartphones.
• Experience creating and editing short-form video content for social media.
• Proficiency in Adobe Creative Cloud (Lightroom, Premiere Pro, Photoshop) and Canva.
• Basic graphic design experience preferred.
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail.
• Self-starter who thrives in a fast-paced environment and doesn't wait to be told what to do.
• Passion for storytelling, creativity, and staying ahead of social media trends.

 

Compensation and benefits

• $50,000 salary
• Health insurance (BCBS Secure Gold), 50% employer-paid toward employee premium
• Dental and vision insurance available (opt-in, employee-paid)

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