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Christopher D. Hopkins, (PhD Mississippi State University), is the McLain Family Professor of Marketing at Auburn University. Prior to joining Auburn’s Harbert College of Business, he spent 16 years at Clemson University. He is a past president of the Society for Marketing Advances; has served as program chair, treasurer, consortium chair/faculty; and is on the Board of Governors.
In 2019, he was named an SMA Distinguished Fellow. He was twice awarded the Steven J. Shaw Best Paper in Conference award and was awarded 11 best paper in track awards. He has served as track chair for SMA and the Academy of Marketing Science on multiple occasions.
To date, Hopkins has published over 100 articles in both referred journals and conference proceedings, appearing in such outlets as the Journal of Advertising; Journal of Public Policy and Marketing; Journal of Business Research, Psychology and Marketing; Journal of Business Ethics; Journal of Current Issues in Research in Advertising; and Journal of Personal Selling and Sales Management among others.
He has received Article of the Year awards from the Journal of Marketing Education, Journal of Consumer Marketing, and Marketing Education Review. He also was awarded teaching excellence awards at both Auburn and Clemson Universities. Hopkins was a CUSHR Faculty Scholar and was named the College of Business Outstanding Emerging Scholar, MBA Professor of the Year and voted “Best Professor on Campus,” while on the faculty at Clemson University.
He is the current editor-in-chief of the Journal of Marketing Theory and Practice and an associate editor of the Journal of Business Research as well as serving on multiple editorial review boards.
His teaching interests include marketing research, marketing analytics, and strategic marketing management. He also has seven years of experience in the banking and financial services industries.