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        Faculty & Staff Directory

        Dan Padgett

        Associate ProfessorDepartment of Marketing


        Research Interests

        Strategy Services Sales International Communications Ad and Promo


        • PhD, Pennsylvania State University, 1997
        • MBA, University of Tennessee—Chattanooga, 1995
        • BA, University of Tennessee—Chattanooga, 1988

        Professional Activities

        Padgett (PhD, Pennsylvania State University) is an associate professor of marketing who joined Auburn from Tulane University in 2005. His research interests include promotion strategy, pricing, services marketing, and international marketing.

        His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Interactive Marketing, Journal of Retailing, Journal of Current Issues and Research in Advertising, Management International Review, Journal of Product and Brand Management, Journal of Marketing Education, Marketing Education Review, and Journal of Global Marketing, among others. He is on the editorial review boards of Psychology & Marketing and the Journal of Business Research and has also served as a reviewer for textbooks in services marketing, marketing management, and business to business marketing.

        Padgett teaches marketing strategy courses at the undergraduate and graduate/executive level and has won teaching awards at both levels. He has international experience training marketing and sales managers, particularly in China, having taught executive programs on sales management and marketing strategy for the China Europe International Business School (CEIBS) in Shanghai and Ghana, Shanghai Jiao Tong University, and the Nordic International Management Institute.

        Padgett is the director of the Harbert College of Business summer internship programs in Prague and Dublin and co-director for the consulting program in Rome. Padgett has professional sales experience and has consulted with companies on topics such as sales compensation, sales forecasting, retailing, promotion strategy, marketing planning and implementation, and business development. He is currently a member of the American Marketing Association and the Society of Marketing Advances.  

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