Dan Padgett

Education

• PhD, Pennsylvania State University
• MBA, University of Tennessee—Chattanooga
• BA, University of Tennessee—Chattanooga

Professional Activities

Dan Padgett (PhD, Pennsylvania State University) is an associate professor of marketing who previously taught at Tulane University. His research interests include marketing strategy, pricing and promotion effectiveness, services marketing, consumer evaluations of marketing tactics, and international marketing.

His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Interactive Marketing, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Current Issues and Research in Advertising, Management International Review, Journal of Product and Brand Management, Journal of Marketing Education, and Marketing Education Review, among others. He is on the editorial review board of the Journal of Business Research.  

Padgett teaches marketing strategy and principles of marketing courses at the undergraduate and graduate/executive level and has won teaching awards at both levels. He has published a principles of marketing textbook (Applied Marketing, Padgett & Loos with Wiley & Sons) which is in its third edition in the USA and also has a Canadian edition. He has international experience training marketing and sales managers, particularly in China, having taught executive programs on sales management and marketing strategy for the China Europe International Business School (CEIBS) in Shanghai and Ghana, Shanghai Jiao Tong University, and the Nordic International Management Institute.

Padgett is the director of the Harbert College of Business summer study abroad programs that include over 225 business majors and minors studying abroad in Italy and Spain each summer. Padgett has professional sales experience and has consulted with companies on topics such as sales compensation, sales forecasting, retailing, promotion strategy, marketing planning and implementation, and business development. He is currently a member of the American Marketing Association and the Society of Marketing Advances.