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        Bob Muscat

        LecturerDepartment of Marketing


        Professional Activities

        Bob Muscat is a former Fortune 50 operating executive including assignments at WestRock, where he served as vice president of marketing; GE Energy as general manager of the environmental services business; and Thermo Fisher Scientific as vice president and general manager. Prior to Auburn, Muscat served as lecturer in the marketing and management departments at the University of North Georgia.

        Muscat also served for three years as an examiner for the US Commerce Department’s Malcolm Baldrige National Quality Award. Currently, he serves as the honorary consul of the Republic of Malta and, in this capacity, supports bilateral trade and investment.

        For the past 20 years, Muscat has focused on marketing strategy for companies under distress. He led six turnarounds and was recognized with an award from the Business Marketing Association of New York for Best Campaign.

        Muscat is a trusted advisor to the CEOs of companies worldwide including Alamo Group, Marmon Group, and others.

        Originally from Mobile, AL, Muscat received his bachelor of mechanical engineering from Georgia Tech (BME, 2000), followed by a business degrees from Emory University (MBA, 2000) and Georgia State University (MS,  Management, 2004).

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