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Dora E. Bock joined the Harbert College of Business in 2015. She received her doctorate from Louisiana State University in 2012 and a bachelor of science from the University of Wisconsin La Crosse in 2006.
Her research focuses on customer relationships, gratitude, and decision making. Bock’s work has appeared or is forthcoming in various journals including the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Services Marketing, Journal of Business Research, Journal of Business Ethics, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Psychology & Marketing, and Journal of Consumer Marketing.
In 2021, Dr. Bock and her colleagues received the Best Article of the Year Award from the Journal of Services Marketing for their research on artificial intelligence in services. She and her colleagues also received the Best Article of the Year award from the Journal of Marketing Theory and Practice for their research on retirement decision making and received the Best in Track Award presented by the Association of Marketing Theory and Practice for their research on healthcare decision making. In addition, her research has been highlighted in many outlets such as the Wall Street Journal, HR Magazine, Cosmopolitan Magazine, Washington Post, and AL.com and she has been the recipient of the Department of Marketing's Outstanding Research Award. Dr. Bock has also been recognized for her teaching and has received the prestigious Lowder Teaching Award, awarded by the Harbert College of Business at Auburn University, the Outstanding Teaching Award, awarded by the Department of Marketing at Auburn University, and the Excellence in Teaching Award, awarded by the E.J. Ourso College of Business at Louisiana State University.