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Ashley Roccapriore’s research focuses on how stakeholders such as investors, customers, employees and suppliers make decisions about the products entrepreneurs are trying to market; and how those entrepreneurs can become enabled to obtain the resources they need to start, grow and sustain their venture. She also researches firm failure, investment failure, interpersonal relationships and context that influence both stakeholders and entrepreneurs in their decisions. She has published her work across top-tier management and entrepreneurship journals.
Before her doctoral studies, Roccapriore was a senior financial analyst and team leader at Ericsson North America. She also worked with numerous startups and small businesses on their business and marketing plans, and launched two small startups of her own. She earned her PhD in strategy, entrepreneurship and organizations from Haslam College of Business at the University of Tennessee; her MBA and MS degrees in marketing from the University of Texas at Dallas; and her BS in entrepreneurship and family business from Auburn University.
Roccapriore enjoys using both qualitative and quantitative data to explore how individuals make decisions in the realm of entrepreneurship, and helping students gain the tools and resources they need to be successful entrepreneurs themselves.