Yen-Yao Wang

Education

• PhD, Information Systems, Michigan State University
• MS, Information Systems, Iowa State University
• BBA, Management Information Systems, Chung Yuan Christian University

Professional Activities

Dr. Yen-Yao Wang is the Bickerstaff Associate Professor of Information Systems and the Director of the Business Analytics and Information Systems Master's and Certificate Programs at the Harbert College of Business, Auburn University.

Dr. Wang’s research spans two complementary and high-impact streams:

1. Emerging Technologies, Digital Marketing, and Social Media: He explores the impact of emerging technologies, such as artificial intelligence (AI), blockchain, and virtual reality, as well as social media, across industries including automotive, real estate, fashion, sports, and IT.

1. Strategic IT Management and Information Security Management: His work investigates how organizations strategically manage IT resources and information security capabilities to build a competitive advantage, manage risk, and respond to evolving institutional and regulatory environments.

Broadly, Dr. Wang’s scholarship explores how technology, IT investment, and organizational factors interact to drive firm performance and strategic outcomes. He employs a diverse methodological toolkit—ranging from econometric analysis and machine learning to in-depth case studies—to generate both rigorous and practical insights into the evolving role of technology in organizations. 

Dr. Wang’s work has been published in top-tier UTD 24 and FT 50 journals, including Information Systems Research, Journal of Management Information Systems, and Production and Operations Management, as well as other high-impact outlets. His scholarly contributions have been recognized with multiple awards and honors, including the Editors’ Choice Award from the Journal of Business Research, the Outstanding Research Awards from the Harbert College of Business, a Best Paper Nomination at the Americas Conference on Information Systems (AMCIS), and finalist recognition for the Outstanding Rising Scholar Award at Harbert. His research has also received competitive funding support from the Ministry of Education in Taiwan.

A highly engaged member of the academic community, Dr. Wang serves as an Associate Editor (AE) for Decision Sciences Journal, Decision Support Systems, Information & Management, and Internet Research, and has previously served as a special-issue AE for Information Systems Frontiers. He is currently a member of the editorial board of the Journal of Database Management and has also served on the editorial board of the Journal of Information Systems.

In addition, Dr. Wang regularly contributes as an AE and program committee member for leading Information Systems conferences, including the International Conference on Information Systems (ICIS), Conference on Information Systems and Technology (CIST), Hawaii International Conference on System Sciences (HICSS), and the Pacific Asia Conference on Information Systems (PACIS). His outstanding editorial service has been recognized with multiple Best Associate Editor awards.

Dr. Wang teaches Business Programming for Analytics in R at both undergraduate and graduate levels, as well as IT Strategy in the MBA and EMBA programs, and a research seminar in the PhD program.