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        Faculty & Staff Directory

        Yen-Yao Wang

        Assistant ProfessorDepartment of Business Analytics and Information Systems


        Areas of Expertise

        Business Analytics Social Media Digital Marketing Economics of Information Systems Information Security Management & IT Management


        • PhD, Information Systems, Michigan State University
        • MS, Information Systems, Iowa State University
        • BBA, Management Information Systems, Chung Yuan Christian University

        Professional Activities

        Dr. Yen-Yao Wang is an Assistant Professor in Information Systems at the Harbert College of Business. His research lines in the interactions of IT, user behavior, and business management. He is particularly interested in the effect of online and offline information on user behaviors and managerial decisions. Dr. Wang's research focuses on two streams: 1: business analytics, social media, digital marketing, and Economics of Information Systems (IS), and 2: strategic IT management and information security management. In his first stream of research, he studies the impact of social media in various settings such as the automobile, fashion, and sport industries. In his second stream of research, he explores the organizational and institutional approach to information security management and how firms could strategically manage their IT resources to enhance competitive advantages. He leverages various methodologies in his research, including quantitative methods (e.g., econometrics, machine learning) and qualitative methods (e.g., case study). 

        His research has appeared in several UTD 24 and FT 50 journals, such as Information Systems Research and Production and Operations Management and other high-impact journals. He has received the Departmental Outstanding Research Award from the Harbert College of Business at Auburn University. He also has been in the Outstanding Rising Scholar Award Finalists at the Harbert College of Business. His research has been supported by grants from the Ministry of Education of Taiwan. 

        Wang has actively engaged in the professional community by being the program member of the conferences, the associate editor, the editorial board member, and the reviewer.  He also has received several Best Associate Editor Awards from the leading Information Systems conferences to recognize his service contributions. He serves on the editorial board of the Journal of Database Management. 

        He teaches Advanced Programming Application Development in R, App Development Emerging Technology in Python, and Advanced Business Data Communications both at the undergraduate and graduate levels at Auburn University.

        Awards and Honors

        • 2022, Best Associate Editor, International Conference on Information Systems (ICIS)
        • 2022, Best Associate Editor, Pacific Asia Conference on Information Systems (PACIS)
        • 2022, Outstanding Rising Scholar Award Finalists, Harbert College of Business, Auburn University
        • 2021, Best Associate Editor, International Conference on Information Systems (ICIS)
        • 2021, Departmental Outstanding Research Award

        Featured in the News

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