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        Faculty & Staff Directory

        Yen-Yao Wang

        Director of Business Analytics and Information Systems Masters and Certificate Programs Bickerstaff Associate Professor Business Analytics and Information Systems

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        Areas of Expertise

        Digital Marketing Social Media Emerging Technologies IT Management & DEI Implications Information Security Management

        Education

        • PhD, Information Systems, Michigan State University
        • MS, Information Systems, Iowa State University
        • BBA, Management Information Systems, Chung Yuan Christian University

        Professional Activities

        Dr. Yen-Yao Wang is the Bickerstaff Associate Professor of Information Systems and the Director of the Business Analytics and Information Systems Master's and Certificate Programs at the Harbert College of Business, Auburn University.

        Dr. Wang's research centers on two primary streams:

        1. Emerging Technologies, Digital Marketing, and Social Media: He explores the impact of emerging technologies, such as artificial intelligence (AI), blockchain, and virtual reality, as well as social media, across industries including automotive, real estate, fashion, sports, and IT.
        2. Strategic IT Management, DEI Implications, and Information Security Management: His work investigates how organizations can strategically manage IT resources to build competitive advantage, address diversity, equity, and inclusion (DEI) challenges in IT management, and navigate organizational and institutional approaches to information security.

        His research is positioned at the intersection of IT, user behavior, and business strategy. He examines the influence of online and offline information on user behaviors and managerial decision-making. Methodologically, he employs a diverse toolkit, incorporating quantitative approaches such as econometrics and machine learning, alongside qualitative methods like case studies. 

        Dr. Wang’s work has been published in prestigious UTD 24 and FT 50 journals, including Information Systems Research and Production and Operations Management, as well as other high-impact outlets. He has been recognized with departmental Outstanding Research Awards and was a finalist for the Outstanding Rising Scholar Award at the Harbert College of Business. His research has also received funding support from the Ministry of Education in Taiwan. 

        Dr. Wang is a dedicated and active contributor to the professional Information Systems community. He currently serves as an Associate Editor (AE) for Internet Research and is a member of the editorial boards of the Journal of Information Systems and the Journal of Database Management. He has also served as a special-issue AE for Information Systems Frontiers. Additionally, Dr. Wang frequently contributes as an AE and program committee member for leading IS conferences, including the International Conference on Information Systems (ICIS) and the Pacific Asia Conference on Information Systems (PACIS). He has been recognized with multiple Best AE awards for his exceptional service.

        Dr. Wang teaches Business Programming for Analytics in R at both undergraduate and graduate levels, as well as IT Strategy in the MBA and EMBA programs, and a research seminar in the PhD program. 

        Awards and Honors

        • 2024, Best Associate Editor, International Conference on Information Systems (ICIS)
        • 2024, Editors' Choice Award, Journal of Business Research
        • 2024, Departmental Outstanding Research Award
        • 2022, Best Associate Editor, International Conference on Information Systems (ICIS)
        • 2022, Best Associate Editor, Pacific Asia Conference on Information Systems (PACIS)
        • 2022, Outstanding Rising Scholar Award Finalists, Harbert College of Business, Auburn University
        • 2021, Best Associate Editor, International Conference on Information Systems (ICIS)
        • 2021, Departmental Outstanding Research Award

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