Education

• PhD, Information Systems, Michigan State University
• MS, Information Systems, Iowa State University
• BBA, Management Information Systems, Chung Yuan Christian University

Professional Activities

Dr. Yen-Yao Wang is the Bickerstaff Associate Professor of Information Systems and the Director of the Business Analytics and Information Systems Master's and Certificate Programs at the Harbert College of Business, Auburn University.

Dr. Wang's research centers on two primary streams:

1. Digital Marketing, Social Media, and the Economics of Information Systems (IS): He explores the impact of emerging technologies, such as artificial intelligence (AI), blockchain, and virtual reality, as well as social media, across industries including automotive, real estate, fashion, sports, and IT.
2. Strategic IT Management, DEI Implications, and Information Security Management: His work investigates how organizations can strategically manage IT resources to build competitive advantage, address diversity, equity, and inclusion (DEI) challenges in IT management, and navigate organizational and institutional approaches to information security.

His research is positioned at the intersection of IT, user behavior, and business strategy. He examines the influence of online and offline information on user behaviors and managerial decision-making. Methodologically, he employs a diverse toolkit, incorporating quantitative approaches such as econometrics and machine learning, alongside qualitative methods like case studies. 

Dr. Wang’s work has been published in prestigious UTD 24 and FT 50 journals, including Information Systems Research and Production and Operations Management, as well as other high-impact outlets. He has been recognized with departmental Outstanding Research Awards and was a finalist for the Outstanding Rising Scholar Award at the Harbert College of Business. His research has also received funding support from the Ministry of Education in Taiwan. 

An active contributor to the professional IS community, Dr. Wang serves as a special-issue associate editor for Information Systems Frontiers and as an editorial board member for the Journal of Information Systems and the Journal of Database Management. He is a frequent associate editor and program committee member for leading IS conferences, such as the International Conference on Information Systems (ICIS) and the Pacific Asia Conference on Information Systems (PACIS), and has received multiple Best Associate Editor awards.

Dr. Wang teaches Business Programming for Analytics in R at both undergraduate and graduate levels, as well as IT Strategy in the MBA and EMBA programs, and a research seminar in the PhD program.