FacultyMarketingFebruary 5, 2024By Professors O.C. and Linda FerrellSuper Bowl ads: It's getting harder for commercials to score with consumers
Business Analytics and Information SystemsMarketingStudent SpotlightJanuary 5, 2024By Madilyn FordMarketing senior’s journey outside her comfort zone
AwardMarketingResearchDecember 4, 2023By Harbert College Office of Communications and MarketingMarketing faculty receive awards for research at international conference
FacultyMarketingNovember 3, 2023By Michael AresHarbert faculty discuss new normal in retailing as holiday shopping season begins