- Ferrell, L., Harrison, D., Ajjan, H., Hockstein, B., & Johnson, R. (2025). Bridging the gap: Aligning developers and managers in implementing AI ethics. Journal of Marketing Theory & Practice.
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Ferrell, O. C., & Ferrell, L. (2025, September). The self-regulation imperative: Effectively managing legal and ethical risks. Journal of Direct Selling Research.
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Ferrell, L., Hansen, J., Levin, M., Wilson, P., & Cloud, K. (2025). Pandora’s box reopened: Can generative AI restore hope or result in a decline in the
quest for academic integrity? Journal of Macromarketing. https://orcid.org/0000-0003-1593-5418
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Ferrell, L., Radish, P., & Key, M. (2025). The current state of marketing doctoral programs: Trends, challenges, and opportunities. Journal of Marketing Education. https://doi.org/10.1177/02734753251346813
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Ferrell, L., Brockett, P., Coughlan, A. C., Golden, L., Ingene, C., Pelton, L., &
Peterson, R. A. (2025, January). Direct selling under scrutiny: Separating fact from fiction. Journal of Direct Selling.
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Ferrell, L., Gleim, M., McCullough, H., & Gabler, C. (2025). Examining the customer experience in the metaverse retail revolution. Journal of Business Research, 198, 115045. https://doi.org/10.1016/j.jbusres.2024.115045
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Ferrell, L. (2024). Building a better world: The role of AI ethics and social responsibility. Journal of Macromarketing, 44(4), 928–935. https://doi.org/10.1177/02761467241285793
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Ferrell, L., Hockstein, B., Ajjan, H., & Harrison, D. (2024). A theoretical framework to guide AI ethical decision making in marketing. AMS Review, 14, 53–67. https://doi.org/10.1007/s13162-024-00275-9
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Ferrell, L., Ahluwalia, S., & Gandhi, P. (2024). Does being ethical pay? Evidence from the implementation of SOX Section 406. Journal of Business Research, 183. https://doi.org/10.1016/j.jbusres.2024.114865
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Ferrell, L. (2024). Navigating the nexus: Teaching marketing ethics, social responsibility, and sustainability. Journal of Marketing Education. https://doi.org/10.1177/02734753241292830
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Ferrell, L., Gleim, M., McCullough, H., & Gabler, C. (2024). Metaverse: Shifting the reality of services. Journal of Services Marketing, 38(1), 13–27. https://doi.org/10.1108/JSM-01-2023-0021
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Ferrell, L. (2024). Trailblazing the path for marketing ethics: The profound influence of Shelby Hunt. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2023.2295273
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Ferrell, L., Gillespie, B., Manning, K., & Ferrell, O. C. (2022). Clearance vs. sale: Promotion keywords and their implications for retailers and public
policy. Journal of Marketing Theory & Practice. https://doi.org/10.1080/10696679.2022.2081207
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Ferrell, L. (2022). Broadening the definition of socially responsible marketing. Journal of Macromarketing.
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Ferrell, L. (2022). Perspectives on socially responsible marketing: The chasm widens. AMS Review, 12, 1–7.
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Ferrell, L., Hopkins, C., & Hopkins, K. (2021). Changing perceptions of marketing ethics and social responsibility in principles of
marketing. Journal of Marketing Education.
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Ferrell, L., Hair, J. F., & Merkle, A. (2021). Evaluating e-book effectiveness and the impact of student engagement. Journal of Marketing Education.
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Ferrell, L. (2021). New directions for marketing ethics and social responsibility research. Journal of Marketing Theory & Practice.
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Ferrell, L., Key, T. M., Clark, T., Stewart, D. W., & Pitt, L. (2021). Re-institutionalizing marketing. AMS Review, 11(3–4), 446–453.
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Ferrell, L. (2021). Addressing socio-ecological issues in marketing: Environmental, social, and governance. AMS Review, 11(3–4), 140–144.
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Ferrell, L., Key, T. M., Clark, T., Stewart, D. W., & Pitt, L. (2021). Addressing socio-cultural issues in marketing: Environmental, social, and governance
(ESG). AMS Review, 11, 140–144.
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Ferrell, L., Conduit, J., Edvardsson, B., & Vargo, S. L. (2021). The past and future of marketing theory and practice: A tribute to the 50th anniversary
of the Academy of Marketing Science. AMS Review, 11(3–4), 390–395.
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Ferrell, L., & Ferrell, O. C. (2021). Applying the Hunt–Vitell ethics model to artificial intelligence ethics. Journal of Global Scholars of Marketing Science.
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Ferrell, L., Bock, D., & Wolters, J. (2020). Artificial intelligence: Disrupting what we know about services. Journal of Services Marketing, 34(3), 317–334.
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Ferrell, L., Merkle, A., Hair, J. F., & Woods, B. G. (2020). An examination of pro-stakeholder unethical behavior in the sales ethics subculture. Journal of Marketing Theory & Practice. https://doi.org/10.1080/10696679.2020.1777434
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Ferrell, L., Key, M., Clark, T., Stewart, D., & Pitt, L. (2020). Marketing’s theoretical and conceptual value proposition: Opportunities to address
marketing’s influence. AMS Review, 10, 151–167.
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Ferrell, L., Hopkins, C., Hopkins, K., & Merkle, A. (2020). Self-efficacy, locus of control, and engagement as determinants of grades in a principles
of marketing class. Marketing Education Review.
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Ferrell, L., & Ferrell, O. C. (2020). Challenges and opportunities facing marketing education in new technology. Marketing Education Review.
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Ferrell, L., Marshall, G. W., Bush, V., & Johnston, M. W. (2020). The sales ethics subculture. In L. Eagle, S. Dahl, P. De Pelsmacker, & C. R. Taylor (Eds.), The SAGE handbook of marketing ethics (pp. 317–334). London: Sage Publishing.
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Ferrell, L. (2020). Evaluating the current status of the marketing discipline. AMS Review, 10, 151–167.
- Ferrell, O.C., Harrison, D., Ferrell, L., & Hair, J. (2019). Business ethics, corporate
social responsibility, and brand attitudes: An exploratory study. Journal of Business Research, 95, 491–501.
- Ferrell, O.C. (2017). Broadening Marketing’s Contribution to Data Privacy. Journal of the Academy of Marketing Science, 45:160–163.
- Ferrell, O.C., Ferrell, L., Kapelianias, D., & Rowland, L. (2016). Expectations and
Attitudes Toward Gender-Based Price Discrimination. Journal of Business Ethics.
- Ferrell, O.C., Ferrell, L., Ahluwalia, & S., Rittenburg, T. (2016). Sarbanes-Oxley
Section 406 Code of Ethics for Top Financial Officers and Firm Behavior. Journal of Business Ethics, DOI: 10.1007/s10551-016-3267-7.
- Ferrell, O.C., Padron, T., & Hult, T. (2016). A Stakeholder Marketing Approach to
Sustainable Business. Review of Marketing Research, Vol. 13, Edited by Malholtra,
N., Emerald Publishing Ltd, pp. 61–102.
- Ferrell, O.C., Patel, V., Manley, S., Hair, J.F., & Pieper, T. (2016). Is stakeholder
orientation relevant for European firms? European Management Journal, pp. 1–11.
- Ferrell, O.C., & Ferrell, L. (2016) Ethics and Social Responsibility in Marketing
Channels and Supply Chains: An Overview. Journal of Marketing Channels, Vol. 23, #1–2.
- Ferrell, O.C., Ferrell, L., Rogers, M.M., & Sawayda, J. (2013). A Framework for Understanding
Supply Chain Ethical Decision Making. Journal of Marketing Channels, 20(3-4), pp. 260–287.
- Ferrell, O.C., & Keig, D. (2013). The Marketing Ethics Course: Current State and Future
Directions. Journal of Marketing Education, Vol. 35, #2, pp. 119–128.
- Ferrell, O.C., Crittenden, V., Ferrell, L., & Crittenden, W. (2013). Theoretical development
in ethical marketing decision making. AMS Review, Vol. 3, #2, pp. 51–60.
- Ferrell, O.C., Gonzalez-Padron, T., Ferrell, L., & Smith, I. (2012). A Critique of
Giving Voice to Values Approach to Business Ethics Education. Journal of Academic Ethics, 10(4), 251–269.
- Ferrell, O.C., Maignan, I., Gonzales-Padron, T., & Hult, T. (2011). Stakeholder orientation:
development and testing of a framework for socially responsible marketing. Journal of Strategic Marketing, 19(4), 313–338.
- Ferrell, O.C., Hult, T., Mena, J., & Ferrell, L. (2011). Stakeholder Marketing: A
Definition and Conceptual Framework. AMS Review, 1(1), 44–65.
- Ferrell, O.C., & Ferrell, L. (2011). The Responsibility and Accountability of CEOs:
The Last Interview with Ken Lay. Journal of Business Ethics, 100(2), 209–219.
- Ferrell, O.C., Ferrell, L., Crittenden, V., Crittenden, W., & Pinney, C. (2011). Market
Oriented Sustainability: A Conceptual Framework and Propositions. Journal of the Academy of Marketing Science, 39(1), 71–85.
- Ferrell, O.C., Hult, T., Maignon, I., & Gonzales-Padron, T. (2010). From Market Orientation
to Stakeholder Orientation. Journal of Public Policy & Marketing, 30(2), 157–166.
- Ferrell, O.C., & Ferrell, L. (2009). An Enterprise-Wide Strategic Approach to Sales
Ethics. Journal of Strategic Marketing, 17(3-4), 257–270.
- Ferrell, O.C., & Ferrell, L. (2008). A Macromarketing Ethics Framework: Stakeholder
Orientation and Distributive Justice. Journal of Macromarketing, 28(1), 24–32.
- Ferrell, O.C., Ferrell, L., & Johnston, M. (2007). A Framework for Personal Selling
and Sales Management Ethical Decision Making. Journal of Personal Selling and Sales Management, 27(4), 291–299.