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Academic Department:
Department of Marketing

Earn your marketing degree.

Sharpen your ability to strategize, analyze, and innovate as you explore how marketing and sales teams build customer relationships, create value, and drive revenue.

See where this degree can take you.

See where this degree can take you. Video

Start your career with jobs such as:

With a BSBA degree and a major in marketing, you will cultivate the interpersonal, creative, and analytical skills needed in today’s competitive climate with jobs such as:

SEO AnalystMarketing CoordinatorAccount ExecutiveSales Development Rep

View more...

 

Career-Ready Experience

Build Your Marketing Toolkit

Graduate with hands-on experience using the platforms and technologies employers expect, along with credentials and work samples that help you stand out.

Industry Platforms


  • Salesforce training
  • Adobe workshops

Professional Certifications


  • HubSpot Digital Marketing Certification
  • Semrush certification
  • Google Analytics

Career Portfolio


Build a professional ePortfolio that showcases your marketing projects, skills and accomplishments to potential employers.

Our students intern with companies like:

ESPN logo Pfizer logo Bonnie Plants logo AU Athletics logo



Marketing major course requirements


View the full curriculum

View the required courses for the marketing major by semester and begin building your plan of study now. Academic advising is here to help you stay on track with your graduation goals.

Marketing student at NRF in New York

Get Involved & Gain Experience

Put your skills to the test through hands-on competitions and student organizations that connect you with industry professionals, strengthen your confidence, and prepare you for a career in marketing and sales.

  • National Retail Federation's University Challenge & Big Show
  • National Collegiate Sports Sales Championship
  • Selling with the Bulls
  • American Marketing Association's Intercollegiate Conference
  • Harbert Sales Competition
  • American Marketing Association
  • Professional Selling Association
AMA students gathered

Other marketing opportunities

Colin and a sales student

Career Services

Stop by Lowder 101 or visit Handshake to schedule your appointment with a career coach. Whether it’s self-exploration, job searching, negotiating your salary or planning for graduate school, our team is here to help.

Schedule an appointment

 

Partner with us

Harbert College of Business offers a premier marketing and professional sales program that prepares students to excel in their careers. With the support of our donors and Corporate Partners, we are able to offer an exceptional student experience that prioritizes growth and development opportunities. Corporate Partners have enabled us to offer a Distinctly Harbert experience—one that combines academic excellence with meaningful career preparation.

Corporate Partners have the opportunity for

  • Priority engagement

    Receive priority consideration in engagement activities such as classroom speaking and mock interviews.

  • Student organizations

    Engage with student organizations such as the American Marketing Association and Professional Sales Association.

  • Brand visibility

    Increase your brand visibility through tabling opportunities in high-traffic areas.

  • Talent pipeline

    Access a pipeline of qualified job candidates, including resume books.

  • Lasting impact

    Make a lasting impact on students’ professional development and success.

 

Dora Bock

Interested in building a meaningful partnership?

Contact Dr. Dora Bock to explore partnership opportunities for your organization.
Contact Dora Bock

 

Marketing in the news

Read more stories

 

Distinctly Harbert

See yourself at Harbert

Go beyond the major and get a feel for the people, opportunities and experiences that shape life at Harbert.

Beyond the Classroom

Competitions, student orgs, global experiences & hands-on projects.

Learn From Leaders

Faculty mentors, industry experts and a powerful alumni network.

Life at Harbert

What it’s really like to be a business student at Auburn.

Take the Next Step

Visit campus, connect with an advisor or start your application.

Additional Programs

Find similar programs you can study

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