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        Major in Marketing

        Bachelor of Science in Business Administration, Marketing Major

        Become part of the marketing program where you will learn techniques to develop people’s genuine interest in a company’s or organization’s products and services.  Beyond sales, you will learn the value and importance of your role in creating and supporting an ethical environment that contributes to the success of a business.

        At the Harbert College of Business, we are dedicated to ensuring you become an excellent marketing practitioner through our practical and innovative curriculum, challenging internships, and experienced faculty and staff. With a BSBA degree and a major in marketing, you will cultivate the interpersonal, creative, and analytical skills needed in today’s competitive climate.

        Through the marketing program at the Harbert College of Business, you will not only get an educational experience catered toward your individual needs but also exposure to the field of business and marketing that will give you an edge above your peers.

        Why Major in Marketing at the Harbert College of Business?

        Leveraging Strength

        As a marketing student, you will take the MBTI and Chally assessments to understand and leverage your inherent strengths.

        Industry Engagement

        As part of the marketing program, you will have the opportunity to gain valuable experience through internships and case competitions.

        Comprehensive Curriculum

        Beyond the basics of our core curriculum, you’ll learn advertising, retails & sales management, digital marketing, and personal selling.

        Program Overview


        View the required courses for a marketing major and begin building your plan of study.

        View Curriculum

        Tuition & Financial Support

        Find out how much it costs to earn your degree and how financial assistance can help.

        View Tuition

        Expert Educators

        See how our faculty’s research and experience can help you in your pursuit of a marketing major.

        Meet the Faculty

        Marketing Internships

        As part of the marketing program, you will have the opportunity to participate in an internship where you will gain experience in the field and potentially earn course credits.

        Learn About Marketing Internships

        Choose a Concentration

        Marketing Management

        Choose a career path that will prepare you to handle the functional decision-making of marketing enterprises. Marketing Management is a track that synthesizes all aspects of marketing business into one, making career opportunities diverse, profitable, and plentiful in the future.

        Professional Selling & Sales Management

        This path is a gateway to upper-management positions and allows you to create valuable partnerships. Professional Selling & Sales Management focuses on garnering as much real-world experience as possible with paid sales internships.

        Retail Management

        Become part of the rapidly-changing industry that deals with selling goods or services directly to consumers. Retail Management delves into the nuances of retailing, walking you through the process step-by-step. A background in retailing can open doors to many careers.

        Get Involved

        Auburn University Marketing Association (AUMA)

        Join an organization that will help you strengthen your professional development and fill out your résumé. AUMA offers many activities including educational seminars, workshops, networking socials, and volunteering opportunities.

        Student Organizations

        Find your student professional organization at the Harbert College of Business. These honor societies, associations, and clubs enhance your educational experience and provide lifelong benefits in your chosen field.

        Explore Student Organizations

        Contact Us


        Dr. Dora Bock

        Dr. Dora Bock

        Department Chair
        Bradley Professor of Marketing


        Take Your Next Step!

        Ready to become a part of the Auburn University campus and join the Harbert College of Business? Get started today!

        Request Info Visit Apply