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        Faculty & Staff Directory

        Brian Bourdeau

        Associate ProfessorDepartment of Marketing


        Research Interests

        Services Research Consumer Behavior


        • PhD, The Florida State University, 2005
        • MS, The Florida State University, 2001
        • BS, The Florida State University, 1998

        Professional Activities

        Brian L. Bourdeau, PhD, is an associate professor of marketing at Auburn University. His research interests include services marketing, sustainability, and survey research methodologies. Bourdeau's research has appeared or is forthcoming in such highly regarded outlets as the Strategic Management Journal, Journal of Service Research, Journal of Services Marketing, Journal of Non-Profit & Public Sector Marketing, International Journal of Sports Marketing and Sponsorship, and International Review of Business Research Papers.

        His research has also been presented at numerous academic conferences including: the American Marketing Association Summer and Winter Educators' Conferences, the Society for Marketing Advances Annual Conference, the Frontiers in Marketing Conference, the Academy of Marketing Sciences Annual Conference, the Sport Marketing Association Annual Conference, The European Institute of Retailing and Services Studies (EIRASS) International Conference, and the Academy of Marketing Science Cultural Perspectives in Marketing Conference.

        Likewise, Bourdeau is an award winner in the classroom. He most recently received the 2007 MBA Outstanding Teacher of the Year Award for Elective Courses in the Harbert College of Business. Bourdeau is an ad-hoc reviewer for Psychology & Marketing, Journal of Retailing and Consumer Services, Journal of Organizational Computing and Electronic Commerce, and the Journal of Sport Management. He is also a co-advisor for the Auburn University Marketing Association (AUMA). Likewise, Bourdeau has consulted for numerous companies and associations including, the South Atlantic Professional Baseball League, the Florida Sports Foundation, the Professional Golfer's Association, and Millsport Sports Marketing, to name a few. He has also served as an expert witness on a number of business damages cases. He is a member of the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, and the Sport Marketing Association and has served as the vice president of communications and treasurer of the AMA Sports Marketing Special Interest Group.

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