Jeremy Britten

My Approach to Higher Ed

“I turn higher ed websites into systems that answer clearly, guide users, and drive real decisions.”

At Harbert, I’ve focused on building a web system that works. That means structuring content around real user intent, creating clear pathways to action, and backing decisions with data instead of popular opinion. It’s about making the site easier to understand, easier to manage, and useful in the moments that matter.

I prioritize things that scale: strong information architecture, accessible experiences, clean CMS governance, and analytics that lead to real decisions, not just pretty reports.

My goal for the site isn’t just more traffic. The goal is for better outcomes for more engaged users, stronger program interest, and clearer next steps.

I’ve spent 20+ years connecting strategy, UX, content, and data into systems that hold up over time. Because in this environment, if your site can’t deliver clear answers, it doesn’t matter how good it looks.