My Approach to Higher Ed Marketing

“I’m committed to fostering collaboration and continuous learning, empowering teams to push boundaries and achieve lasting business growth.”

My approach is to combine strategic vision with adaptability, ensuring campaigns not only capture attention but also deliver meaningful, measurable outcomes. At the core of my philosophy is a focus on long-term value. I strive to build web strategies that not only achieve immediate wins but also lay the foundation for sustainable growth. By aligning business goals with customer needs, I aim to create lasting impact and brand loyalty in a rapidly evolving digital landscape.

I’m a results-driven web and digital marketer with over 20 years of experience elevating higher education brands through data-powered storytelling and strategic digital campaigns. I’ve helped guide a medium-sized public university to over 10 million annual page views and a global social media following of 70,000+, blending compelling narratives with real-time analytics to boost enrollment, engage alumni, and strengthen institutional reputation.

Certified in Google Ads, Apple Search Ads, ABM, and SEO, I ensure every initiative is built on cutting-edge methodologies that drive measurable growth. Whether I’m leading a cross-functional team or collaborating with campus departments, I’m passionate about exceeding expectations, championing continuous learning, and fostering a culture of innovation that keeps university brands ahead in a competitive digital landscape..