Jisu Kim

Jisu J. Kim is an Assistant Professor of Marketing at Auburn University whose research explores how firms can build and sustain meaningful customer relationships in the digital age. Her work spans relationship dynamics, customer loyalty, digital marketing, and sustainability, with a central focus on how customer-centric strategies evolve across platforms and touchpoints. Dr. Kim investigates loyalty mechanisms, influencer and platform-based engagement, and the tensions introduced by technological advancements. Her research has been published in leading journals, including the Journal of the Academy of Marketing Science and the Journal of Retailing, and has received honors such as the Davidson Awards (2019, 2021) and finalist recognition from the JAMS/Sheth Foundation (2021).

 

Prior to entering academia, Dr. Kim worked as a consultant for U.S. federal government agencies. She holds a Ph.D. in Marketing from the University of Washington, an M.S. in Marketing from KAIST (Korea Advanced Institute of Science and Technology), and a B.S. in Information Systems from Carnegie Mellon University.