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        Jisu Kim
        Faculty & Staff Directory

        Jisu Kim

        Assistant Professor Marketing


        Contact Jisu Kim:

        Education

        • PhD, University of  Washington
        • MS, Korea Advanced Institute of Science and Technology
        • BS, Carnegie Mellon University

        Professional Activities

        Dr. Jisu Kim’s research focuses on customer relationships—specifically, at the intersection of customer loyalty, data privacy, and online platform strategies. She was the recipient of two Davidson Awards for best paper in the Journal of Retailing (2019 and 2021), and the finalist for 2021 Sheth Foundation Best Paper Award for the Journal of the Academy of Marketing Science

        Prior to entering academia, Dr. Kim worked as a consultant for US federal government agencies. She holds a Ph.D. in marketing from the University of Washington, a M.S. in marketing from KAIST (Korea Advanced Institute of Science and Technology), and a B.S. in information systems from Carnegie Mellon University

        Featured in the News

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        10.22.2025 | Abbi Gardner