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        Harbert College Communications and Marketing earns four PRCA Awards

        April 25, 2024 By Office of Communications and Marketing

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        The Auburn University Harbert College of Business Office of Communications and Marketing has been awarded two medallion awards, an award of excellence and a certificate of achievement at the recent annual conference of the Public Relations Council of Alabama (PRCA). PRCA is a statewide organization committed to promoting the professional and ethical practice of public relations in Alabama.

        Marcom team standing in a row

        The college's Office of Communications and Marketing (left to right) Aaron LaRoux, Laura Schmitt, Nicole Archer, Colleen Bourdeau, Jennie Powers and Colvin Prince.

        "These prestigious awards highlight the outstanding dedication and creativity of the Communication and Marketing team at the Auburn University Harbert College of Business. We are thankful for our alumni, students, faculty, and staff, who continually inspire us to produce impactful and compelling work that embodies our core values," remarked Colleen Bourdeau, director of Harbert College's Office of Communications and Marketing.

        Harbert Interim Dean Jennifer Mueller-Phillips expressed pride in the team for their outstanding creative work and ability to effectively share the college’s story. 

        “From showcasing the exceptional experiences of our students to highlighting the achievements of our faculty, staff, and alumni, their efforts have rightfully earned these awards and accolades,” Mueller-Phillips said. “Well done!

        Entries are evaluated on their own merits by public relations practitioners across the country. The highest honors are medallion awards, followed by the awards of excellence and Certificates of Achievement in each category.

        2023 PRCA award-winning projects

        Shareholder mail piece

        Medallion Award: Shareholders’ packet




        Global programs print material

        Medallion Award: Crossing Continents: Strategic marketing for Harbert College’s summer abroad program



        • Award of Excellence: Faculty op-ed on the Bud Light marketing stunt that cost $27 billion (Published in The Hill)

        • Award of Merit: Auburn endeavor is building businesses, fulfilling entrepreneurial dreams (Published story)